One of the most challenging decisions for any organisation is creating its identity and choosing the right team to do it. Some designers offer a 'logo design' service which may seem good value – and clients get precisely what they pay for – a logo which may or may not effectively communicate their culture or proposition to their audiences.
For us, the design of a mark is a critically important expression of corporate character and we spend a time to understand our clients' culture, aspirations and strategic plans. This results in a brand which will grow with your business, alongside templates and guidelines that ensure every aspect of your visual language promotes your brand values. We named and branded an international education organisation – INTO, which grew from 0 – £81m turnover, with £150m in capital projects to sector leader in 4 years.
We believe that spending time with clients to build a marketing communications strategy directly impacts on the success of their business plan.
This co-creative process results in a coordinated plan for all offline and online, marketing and internal communications and is often the catalyst for more integrated and efficient company processes and in larger organisations, improved connectivity across all departments.