Recent projects
Worthing Homes – total branding and visual communications strategy

Design, communications and marketing for Worthing Homes, one of the region’s largest housing associations Worthing Homes, serving 10,000 customers in the Sussex coastal area.

Working with Worthing Homes since 2008, Day 1 refreshed the brand, helped secure Big lottery funding, continue to advise on marketing strategy and contribute to a nationally acclaimed, award winning energy saving initiative.

We have created all of their communications and campaigns, including a comprehensive website that is their main system of communication with over 10,000 customers and service users.

We have also worked with Worthing Homes and partner organisations in the development of strategic initiatives, including Relish (Residents for low impact sustainable homes) which as well as gaining influence in government, is now being adopted by BRE as a national standard for promoting better energy habits at home.

Relish™ – ‘Residents 4 Low Impact Sustainable Homes’ has been more successful than we could ever have hoped, both in the results we have achieved with the first year pilot and awareness across the industry. We get as many compliments on the brand as we do the project! Day1 have helped bring the project to life – making sure that sometimes complex information is communicated in an inclusive way. We’re very proud to be among the world’s leading sustainable solutions and the very positive impact this has had on the profile of our organisation.

Robin Roberts
Property Director, Worthing Homes

Download the case study (PDF - 3.92 mb)

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